Martin_Ice_Web - 1:22 pm on May 4, 2010 (gmt 0)
What about stability? If the serps move around like crazy, the users wont find their old pages they used to find. If i do a search and the next five minutes there are other results makes me go up the ceiling. And distributing traffic to lots of sites is not the purpose of search engines. I could easily doing it and i bet no one will use my traffic distributing search engine.
To give lots of site traffic will not increase PPC, cause if it is a serious business, they will have done PPC before. On the contrary, pages that have done PPC and now gain organic traffic will cut their PPC!
To run a search engine means to serve the user the very best results that will match to the query. If u have a look at the results right now. u see that goog is far away from that aim.
If i think back to big daddy update, wasn´t it the same? All pages lost traffic, thousand of - at that time never been seen - sites where served to the users?
And after 5-6 month all resumed to the good old state of serve stable results with most matching content.