Digging through our stats it appears it is really effecting our 2 - 3 word phrases. Traffic now down an additional 10% since Wednesday.
The steps down have happened at certain intervals that match almost perfectly to 1scripts dates. As a whole after taking seasonality into account over 10 years of data I can now state we are down 50% in google traffic for 2 out of 3 of our sites.
I dont know if this will help in figuring this out but the site that is most effected stats are
13 years old
Over 400,000 IBLs including links from Google, Yahoo, US Govt, State Govt, Technology giants.
Site runs direct advertising and does not use adsense or 3rd party ads.
No GA running, webtrends 9 instead.
No substantial changes to design or seo.
Security audits show site and server are clean.
Nothing has changed on our end to the best of our knowledge.
Dont know if this will help either but our smaller niche pr 5-6 sites that we barely work on and have almost no links are seeing absolutely no changes in traffic through all of this. Granted these are small sites with only 1000-4000 visitors a day but I would think they would see something to but they are not, not even a 5% deviation.
Just seems like our powerhouses are getting whacked. I just dont get it. Very upsetting, trying to remain calm cool and collective and look for details while eating xanex like its candy :)