1script - 8:01 pm on May 1, 2010 (gmt 0)
What's secondary to content? Links! Links are out, content's in. Altavista won. Matt Cutts lost and retreated into self-imposed exile in Japan or Thailand [mattcutts.com] - whereabouts unknown. Google is to be renamed to Altavista promptly. Look for public announcement on Monday.
In other words, until recently queries for long phrases may have had something like "best guess" results using some secondary signals -- but now Google has the infrastructure to index longer phrases much more directly.
I know, I'm one month too late with this, would've been more appropriate on the Fools Day :)