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-- Google SEO News and Discussion
---- Google MAYDAY Update - SERP Changes May 2010
1script - 2:45 pm on May 1, 2010 (gmt 0)Internal link juice is distributed differently, though not necessarily just simply reduced. It could be that the order of internal links is important now, as has allegedly been the case with external ones.
Welcome to the club!
Although you are not hit as hard as some of us (90% of my traffic's gone), you may be experiencing a similar issue with long tail traffic that was discussed in the March update thread and a few others:
March Update Thread [webmasterworld.com]
Collecting data about traffic drops [webmasterworld.com]
These drops appear to happen in batches, allegedly when some of the data pertaining to the affected site switches over to the the Caffeine-type storage/retrieval system. There was a batch of drops (or at least a batch of reports about drops) on March 15th, then April 16th, then April 24th and it appears that the time distance between the batches shortens as we go along - possibly a result of the completion of the switch.
I don't have a good grip on the issue myself yet but from compiling the data here and also looking at my own results for the last 1.5 months I think a couple of possible reasons stand out:
Long tail matching has become if not laser sharp then pretty darn close to it. If you were easily ranking for a 4-word long tail having only 3 of those words in your copy, you now either need all 4 and not just in any order or you need support of a good (and allegedly external) backlink(s). Because of this perceived sharpness they have to pull up whatever crap they kept far away for lack of links for as long as the content matches well. I'm not saying all of new results are crap, I'm just saying that it's easier for bad pages to rank now as long as the on-page factors are favorable. Feels like 2003 all over again.
Anyways, like I said, I don't have a grip yet and I'm not sure if anyone here can claim that they do in this Caff/Decaff chaos, but any observation you can share, I'm sure will be welcomed here, at least by the fellow suffering webmasters :)
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