buckworks - 2:00 am on Apr 24, 2010 (gmt 0)

got a zillion clicks but no inquries

Then the targeting was off somehow.

Figure out ways to be more selective about who sees your ads. Watch your reports carefully to spot inappropriate placements, and learn how to block them.

And ... if the thing is totally new and no one has heard of it yet, you might simply need to expect a lot of curiosity clicks that don't take action for a while.