cangoou - 8:48 pm on Apr 11, 2010 (gmt 0)
What does it mean when someone says the SERPs are old?
In my observations I see things like:
- Sites which gained new good links in the last 2 or 3 month are shown at approximately the position they had 3 month ago in the SERPs I call "old", and they rank very much better in the "new" SERPs. So my guess is the new links have not flown into calculating of rankings yet in the "old" SERPs.
- If you have a new domain and want to rank it, you might have to wait up to 12 month (depending on the keyword). Imagine a domain on which the 12 month where over in february 2010 and which climbed steadily the last 12 month. I see such domains on first page on the "new" SERPs and not on the first 8-10 pages on the "old" SERPs (which matches the rankings in december as well).
- I watch some domains which got a penalty which normaly lasts 12 month. The penalty should have been lifted in march 2010. So I see the penalty lifted in the "new" SERPs and still applied on the "old" SERPs.
So it seems to me that new pages can get into the "old" SERPs, but the rankings seem to be calculated on "old" data (at least links and penalties). Might of course be wrong and just a coincidence of the chaos I see ;-)