internetheaven - 3:26 pm on Mar 31, 2010 (gmt 0)
Rewriting text on a ranked page... good or bad?
... sorry, but the way search engines work now there is no such thing as black and white on any individual ranking object. I have dozens of sites. On some, changing the text even slightly could tank their rankings - on others I could rewrite the whole page and not skip a beat.
We changed (fixed) a title for a top ranking page some years ago and it literally vanished overnight and took months to return.
Beware posts like this that quote personal experience for a single site. It has absolutely no bearing on what might happen to your site or the best way to go about it.