If I do a search for "blue widgets," I'm not really interested in a video on how to repair blue widgets. If I were, I'd search for "blue widget repair video."
If I'm searching for "Acme Widget Company," I really don't want a map. If I want a map, I click on "Maps" in the upper left.
Google is muddying the results with things the searcher probably does not want. If they make it worse, Bing will become the more attractive alternative.