ergophobe - 7:54 pm on Mar 5, 2010 (gmt 0)
It doesn't say who prepared the Report Card and what the process was.
So it says that H1s are important. But is that because they put together a team of people, employing widely-known SEO practices and implemented?
Or is it because they put together a team of people who ran a list of widely-known SEO practices by the the search engineers and then implemented that vetted list?
In other words, there's no evidence whatsoever that the people who conducted the analysis had any insider knowledge of the algorithm.
So it may define "Best Practice as Seen by Google" but I'm not at all convinced it defines "The Current State of the Google Algorithm(s)".
That said, it's a great checklist with lots of helpful basic advice
Webmasters can't choose when sitelinks are shown; however, they can optimize their site's
organization and internal linking to improve their chances. The following can help:
• use a hierarchical site structure
• use descriptive anchor text for links pointing to internal pages
• avoid deep nesting of content behind many subdirectories
These optimizations assist both search engines and visitors as they navigate your site.