crobb305 - 4:27 pm on Mar 4, 2010 (gmt 0)

It's great they can grade themselves objectively and present their findings to the world. The only problem is, Google doesn't get penalized/filtered, and have to sit around for months waiting for their reconsideration request to get read. LOL. They have immunity in their own search engine. They have no need to "optimize". It's kind of a slap in the face to sit up in there and say "haha look what we forgot to do on our site...our SEO fails".

Ok, cynicism aside, it's good information and I am glad I have spent the past two months cleaning up my site/code, and implementing 301's to resolve many canonical problems. Some of my title tags were duplicates and I didn't know it until I signed up for WMT. For me, it has been a daunting task and this document gives me some reassurance that I did it the right way.