tedster - 6:31 pm on Mar 3, 2010 (gmt 0) [edited by: Brett_Tabke at 2:22 pm (utc) on Mar 4, 2010]
Google's SEO Report Card is an effort to provide Google's product teams with ideas on how they can improve their products' pages using simple and accepted optimizations. These optimizations are intended to not only help search engines understand the content of our pages better, but also to improve our users' experience when visiting our sites. Simple steps such as fixing 404s and broken links, simplifying URL choice, and providing easier-to-understand titles and snippets for our pages can benefit both users and search engines. From the start of the project we also wanted to release the report card publicly so other companies and webmasters could learn from the report, which is filled with dozens of examples taken straight from our products' pages.
...one of the biggest areas of failure for the company is in "search result presentation," where the company scored a 33/100 or lower in three different categories, the lowest being "title tag format and length." This is how much information appears in the large, blue search result links as well as the text descriptions that appear below them. The report points at several ways to fix this, including the use of "descriptive words and phrases in your page's title tag."
[edit reason] Added cnet citation [/edit]
[edited by: Brett_Tabke at 2:22 pm (utc) on Mar 4, 2010]