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---- Google Updates and SERP Changes - March 2010


crobb305 - 11:09 pm on Mar 9, 2010 (gmt 0)


helpnow, I am not sure what you mean.

Whitenight, I am reading through the yo-yo thread as we speak. I never followed the yo-yo discussions, but I have observed the phenomenon in my logs for over a year, especially since last May. You mention being "on the edge of a filter", and I must have been. The odd thing is, even after the -40 to -60 hit in January, I have still seen Google traffic trickle in a yo-yo effect (but within the -40 to -60 range) as if G wasn't sure which filter to apply. Since making on-site changes to improve quality, usability, and reduce keyword density, the rankings have fallen further. If the backlink profile has anything to do with it, I still think it will be a daunting task to "change" it as you suggested.

I could definitely try getting some new links, but I until I read the entire yo-yo thread, I will probably hold off. It's hard to know if the yo-yo and filter are related to on-site factors or backlinks, but I will press on. I guess what I am trying to say is that at this point I am not sure anything I do will help without human intervention. Do you believe these filters can get lifted algorithmically after 60+ days? I am disappointed to see things get worse (in my case) on the new caff index.

Edit: Sorry, I just realized I probably threw the thread off topic with my rambling. Thank you very much for your insights Whitenight.


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