Whitey - 10:12 am on Mar 2, 2010 (gmt 0)

Some strange things happening with some sites I watch in the last few days :

What seems to me to be experimental listing with deep links below the URL in 1st and 2nd position. It's almost as if Google is testing position 1 against 2 click through activity - can they see more revenue ?

Sites that are moderately optimised appearing in top positions ( 3 thru 5 , front page ) on erratic, but popular terms in a competitive vertical , in non related geo specific Google areas e.g. Canada , UK. It's almost as if Google is randomly splitting up results on specific sites to separate their overall effectiveness - but i sense it's an early experiment with some monitoring going on.

Just a theory .