brinked - 9:56 pm on Feb 27, 2010 (gmt 0)
Link exchanges are pretty much harmless as long as they are done in moderation. It is easy for google to spot a 2 way link exchange and at the very worst, either site gets minimal to no link juice. This is little to no threat to google.
I recently talked with a website owner who has a long established PR6 educational site, and he doesnt know how to really monetize his site and he gets a lot of requests to buy links...he sells them links for a mere $25/month. I suggested he add the nofollow attribute to avoid risk of being penalized by google since there are over 20 external and and most are very off topic (credit score links, appliance etc). He disregarded my advice because thats the majority of his income and felt he was doing nothing wrong so google would never penalize him.
His site is extremely useful and helps a lot of people and would be a tragidy if he were ever penalized.
So do you guys think his site should be hit or should the sites buying from him be hit?