brinked - 11:36 pm on Feb 21, 2010 (gmt 0)
Aristotle, this is very common practice. I do this myself. The thing is, its a pain in the ass. You need to disassociate it from your main site as much as possible meaning different whois info, and it has to be on a different server than your main site.
I go beyond this and I actually buy websites that are related just so I can put my link on them. I only do this if the website is of good quality. What I like to do is find websites that are penalized for over optimization, take it over, change some homepage text and watch its true potential take over. Hit a couple jackpots with this method.
Link sellers do run a risk. And its amazing at how stupid a lot of them are. I can understand selling links..you may be in desperate times for money and your site just isnt making as much as you want so you resort to selling some links. The thing is the websites that are made for the sole purpose of selling links and then they sell links to anybody. A casino site, a lawyer, and a myspace website are not anywhere related! At least sell links to related or even semi related sites. And a lot of them get away with this too which pisses me off.
I have a competitor in one of my niches, he ranks like #5, and as high up as #2 for a very competitive term. He is linked on about 200 different websites...all with the exact same anchor text! He was penalized for 3 months (exactly 3 months...i tracked it) and then came back to the first page. How does google let this guy get away with it? He often gets caught up in the filter but he always returns.