domaingamer - 7:11 pm on Feb 21, 2010 (gmt 0) [edited by: tedster at 7:25 pm (utc) on Feb 21, 2010]
Brinked, your example of getting penalized sounds a lot using some of the very populuar automated link buying services. I personally have destroyed websites that I own by selling links w/ those services. Each site got a sort of -30 to -50 penalty for every single keyword. Even typing in the exact match domain name keywords wouldn't bring the site up.
To me if I could destroy my websites by selling these types of links, it makes sense the receiver of these links would also have some issues. Especially since if you don't know what you're doing, you get a huge influx of links at one time and typically from sites that are at best loosely associated with your own site - so they probably aren't on topic.
When I've done non automated link buys - manual purchases I've not run into the same penalty from the standpoint of the link purchaser. I'm sure a manual review could cause some issues if that's all the links you have, but if you mix in more accepted links - you have a better chance of flying under the radar.
[edit reason] removed specifics [/edit]
[edited by: tedster at 7:25 pm (utc) on Feb 21, 2010]