mikeclover - 11:25 pm on Feb 20, 2010 (gmt 0) [edited by: tedster at 8:55 pm (utc) on Feb 21, 2010]
( moved from [webmasterworld.com...] )
Google will not penalize a site for buying text links, they penalize the site selling links, which devalues any links on that site. Sites getting penalized for buying links is a myth. There is no way google can tell if your link is paid unless they check your checking account. They will filture your rankings if you do something unatural like buy 10,0000 links in one day. I would not get too caught up in the link buying myth, becasue all the top brand companies buy links. If google was running around penalizing everyone for this,then the entire web would go down, including yours. If your not buying links then you are not on the first page for hight traffic keywords. It amazez me that everyone worries about this, you however dont want links on #*$! sites, or bad neighborhoods. If your rankings dropped all the sudden, then your links got devalued or you did something really stupid, like buy 10,000 links all at once.Remember, good content, off page links, at a normal rate = good results, time and time again. I am not talking about leased links, I am talking about links that are permanent, there you have a trade secret, most dont want you to know....
[edited by: tedster at 8:55 pm (utc) on Feb 21, 2010]