mcskoufis - 4:57 pm on Feb 14, 2010 (gmt 0)

@kidder On a major brand I was working on for the past few months I had to try some not recommended things cause simply I had a headache trying to get SEO changes on the text of any page of the site.

So had to resort (I risked a bit there) to things like mentioning important keywords after the first 70 characters etc. not to lose the "identity" of the site according to its marketing department.

Of course this is a global multinational and well known brand and my efforts have produced great results in terms of traffic growth. I think that if your site doesn't fall into the gray area of "not that much trust" you can get away with bending the rules a bit...

After all see all kinds of things I'd never try on my sites being used by others and ranking great for very competitive keywords. Who here believes that Google is as clever as it once was combating web spam (especially when you get MC to talk about him getting a month off tweeter, about how google android goes, and everything irrelevant to his expertise in Google)...