Shaddows - 11:09 pm on Feb 9, 2010 (gmt 0)
The European Union is working to make opt-in the legal standard for ALL collectible user information.
Unworkable. Either every ecom is dead, or TOS / T&Cs will cover it. You can't have a basket without cookies, and its Best Practice to have a basket (inc delivery costs and taxes) before collecting user info.
Also, it will seriously dent many (most?) internet business models. How many ad-supported sites are there? How many could survive without TARGETED ads?