londrum - 9:22 pm on Jan 25, 2010 (gmt 0)

My guess is most of those sites are not that important to people, because they cannot attract a following without Google's free traffic, so, in 'real-life' why should they keep getting paid for something most people probably aren't interested in?

but google is using that exact-same content to attract traffic to themselves.
our content is worth something to google -- because their entire movie listings pages are created with it.

saying the content is not profitable is a bit disingenious when google is busy creating their own pages with it. if they sent us traffic in return then okay, that is payment, of sorts. but when they skew the listings to keep people on their own site, and give us nothing in return, then that's when the webmasters start thinking maybe its time to take their football back.