moopy - 6:56 am on Jan 13, 2010 (gmt 0)

Thanks for the exception tedster, I also belive it's an important topic to discuss. Google has very clear rules against cloaking.

[google.com...]

My first question is about "helpful cloaking" and how to go about it. As an SEO company which SEOs big companies around the globe, in some cases such as different sorted versions of the same content, it makes sense to use "helpful cloaking" and hide the sort options from Google, doesn't it? How would you go about it?

The second question is about what Amazon uses. What exactly is the 405 status and how do they manage hiding the sort options from Google, technologically?

I'm very curious about these questions...