Just noticed this:
What information does Google actually supply?
All they are really doing is supplying links to actual information and the context they supply those links in should be non-negative, because it's not their information they supply the links to and because of their very own argument: It's determined algorithmically, which means they really have no idea if the context they provide the links in is accurate or not, and therefore the links they provide should be suggested in a manner set to not do damage, harm, or endorse a business or website. IOW & IMO they should supply the links to the information as is, unaltered and in a non-negative (and non-positive) manner, so each individual wanting to access the information they provide links to can decide for themselves.
BTW: Do they provide endorsements to offset the negatives they provide in the suggestions? I couldn't find those in the test suggestions I tried and don't remember seeing them when I actually used Google as a search engine... Seriously, are there 'positive' suggestions in their 'algorithmically determined' suggestions, because I honestly can't remember seeing them, which leads me back to the 'their argument is BS' conclusion again...