Of course. With the caveat that the "court of public opinion" only matters if it affects their main motivation -- Profits.
"Being cool" may also be a motivation, but it certainly doesn't override the primary one.
And if one looks around at ANY individual, it usually takes a LARGE outside force/catalyst to change one's priorities/worldview.
So one has to connect the "court of public opinion" with LESS profits for an effect.
Luckily, that's infinitely easier to do, than changing Gorg motivations/worldviews withOUT a outside catalyst.