traffik_daddy - 4:50 pm on Jan 1, 2010 (gmt 0)

I never link PR to serp positioning and never will, but having a good PR has its advantages...

I suppose it all depends on your link building techniques. One of the many ways is that I try to persuade the authority websites in any given sector to exchange links and I see pagerank as one way of doing this. Once you have established yourself then some of the bigger websites will start getting in touch with you rather than vice-versa, saving you a lot of time.

So, serps and PR have two different meanings in my strategy of running a website.

Everyone to their own I suppose?