petestein1 - 3:27 pm on Dec 20, 2009 (gmt 0)

Just be careful not to build your business around a single keyword or keyphrase. You won't need to rank #1 or #2 for "widgets" if you rank #1 or #2 for "pink widgets," "widget science," "widget dimensions," "fuzzy widgets," "widget installation," "chicago widgets," and a host of other keyphrases that searchers use.

Thanks, good advice. In face the entire business was predicated upon the fact that by covering a very wide array of widgets, in a vertical where I rarely found good results when searching on various aspects of widgets, I got few useful results.

So far though it's been disappointing -- more on that in another post to come later today.

Also, thanks everyone for the feedback so far -- keep it coming!