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---- Predicting the search traffic increase from position #4 to position #1


gn_wendy - 9:53 am on Dec 18, 2009 (gmt 0)



#1 - 47% click-through
#2 - 13% click-through
#3 - 9%click-through
#4 - 7% click-through

I find that the numbers are still very accurate. Although the first position is closer to the lower 40%-range rather than the upper (probably the universals, as tedster mentioned)

Doing some end-of-year analytics for one website I'm working on I can see numbers showing that going from #2 to #1 will give me an increase of about 100% to 130% of traffic. The reverse is also true, with a drop of 30%-50% going from #1 to #2.

Indented results and sitelinks also have a major impact on the click-through.

I have not had time to look further than the #1 and #2 keyword shifts... just to much work.


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