Yes, I posted about this almost a year ago.
New Search Paradigm - Shifting from Text to Video
For at least the past year SEARCH has stopped being about text and images. YouTube is the second most popular destination for SEARCH, surpassing even Yahoo Search.
From there you might consider thinking outside of the link box and by taking a look at monetizing from a YouTube partnership because Google is Handing Out Six Figure Paychecks to Basement Auteurs [webmasterworld.com] (January 2009).
While no-follow links have no value in terms of ranking, there is still plenty of value for branding, awareness that your site exists, and raw traffic.
[edited by: Robert_Charlton at 7:27 pm (utc) on Dec. 17, 2009]
[edit reason] fixed link [/edit]