TheMadScientist - 3:35 pm on Nov 24, 2009 (gmt 0)

In the "Penalties for the domain" list, I'd add CSS processing (excuse my english) for "display:none" CSS and maybe others that make the text not show up to the user.

How would you suggest this applies to image swaps, especially when the image and the text seen by Googlebot are identical and how do they tell the difference or know when to apply a penalty? Or, are you suggesting 'display:none;' is an automatic penalty?

It's definitely not (in my experience) a site wide penalty to use an image swap on a page, which requires 'display:none;'. (Actually, in my experience, it's not even a single page penalty to use an image swap...)

[edited by: TheMadScientist at 3:45 pm (utc) on Nov. 24, 2009]