signor_john - 3:32 pm on Nov 24, 2009 (gmt 0)

P.S. By visitor behavior I DO NOT specifically mean 'Bounce rate". Instead, I'm talking about behaviors like bookmarking and return visits.

I'd guess that (along with "freshness" and and number of other factors), visitor behavior would be judged in context--i.e., in relation to similar pages or sites.

Take forums:

- A good pregnancy forum or rugby fans' forum should have a lot of repeat visits, because visitors are interested in the topic and can be expected to come back.

- A good Windows support forum should have fewer repeat visits, because once the visitor's problem is solved ("Help! I can't find the other computer on my home network!"), he shouldn't need to come back until the next time he has a problem.