DrGreg - 10:14 pm on Dec 12, 2009 (gmt 0)

This has always been an issue with webmasters. Finding good quality content at reasonable rates means that you have to sacrifice on quality. After all, it is easy to find a medical professional in India who will write for a few dollars but is not a native English speaker. This comes across in their content, irrespective of how well read they are or how meticulous they are about editing their work. But on the other hand native English speaking medical professionals in a developed country will not waste their time and energy writing for clients.

I believe the day will come where Google will be looking at grammar. Why should poorly written content rank high when it does not give readers much confidence in the quality of information? After all, no reader is going to trust content from a writer who cannot even structure a sentence properly. This ultimately reduces Google's value to the search engine user since they are ranking 'junk'. Google has enough foresight to prevent this in the long run.

Of course, reputable websites use reputable writers and have editors to ensure quality work. But I believe that even a reputable website's individual article will be penalized in the future if the English is not up to scratch. Just my opinion.