DiscoStu - 5:54 pm on Nov 18, 2009 (gmt 0) Luckily so far the related searches at the bottom are all neutral.
So I guess the whitehat way is to push it down, and the blackhat way would be to artificially inflate the number of searches for other terms? The company name doesn't get a lot of searches, so I'm guessing beating out "[business name] complaints" in # of searches shouldn't be an insurmountable task with some clever tricks. By comparison trying to take over the first page for "[business name] complaints" would be a nightmare...not to mention there's also "[business name] scam" to deal with :P
Luckily so far the related searches at the bottom are all neutral.