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---- Breadcrumb navigation included in results


Whitey - 11:26 pm on Jan 15, 2010 (gmt 0)


This has been rolling for a few months now , so hopefully we have some experiences - here's a few questions that folks can pitch in with if they want to share it around .

Can anyone who has newly introduced this , or noticed that their site received this feature, comment on effects or issues regarding :

> Click thru rates
> Conversion rates
> Character limits
> Has varied keyword link text in the breadcrumb strengthened ranking where it might be 2 word specific
e.g. Home > Left Widget > Left Red Widget
> Are keyword specific URL's still a stronger relevancy signal than this , or just complimentary
e.g. mysite/left-red-widget.htm
> Ranking observations
> Anything else ?

It would be good to share some specifics and metrics to indicate improvements on SEO and PPC relevancy.


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