thayer - 10:55 am on Nov 16, 2009 (gmt 0)
As SEO types we would prefer that Google not add all those results above our SEOed efforts. HOWEVER, pretend for a moment that you live in some big city and need a plumber. Search for London/Atlanta/orYourBigCity Plumber and examine the results. Google's selections seem to me to be quite superior to their regular algorithmic results. (3 examples... If my pipes need rooting out, there is the rooter guy. If I want someone instantly, I can select the closest and hope for speediness. Or if I think it important to have a plumber from my neighborhood, I can select that too.) I think in this instance Google is accurately and wisely tuning into the wants and needs of most surfers from your big city.