kflanagan - 4:52 pm on Nov 15, 2009 (gmt 0) just my two cents
This is a great post to highlight where the future of search may be going. Google SERPs are becoming more and more based upon their own properties, Youtube, Paid, Google Blogs etc etc. I have noticed some of the sites I work on are getting a lost less traffic than expected for a top 3 spot. I know the Google keyword tool may be flaky but in some cases, it's a huge amount less.
Competing in search is becoming a lot more complex and will need to be integrated with other departments i.e. video / social etc etc
just my two cents