Hissingsid - 10:42 am on Nov 19, 2009 (gmt 0)

After my initial distaste at Google trying to lead us in one direction rather than, in effect, reporting on what is happening naturally out there I'm starting to warm to this idea.

I don't like them saying speed in isolation gets a boost but when compared to your competition as one of 200 factors then perhaps that is a good thing. What is really important is that you can compare your site against the competition and in most cases you can do something about what you find. If you can't beat your competition on speed you either have to try harder or do more in other SEO areas. Overall I've done a 'U' turn and think that if it is done right it could be a good thing.

Cheers

Sid