Webwork - 2:55 pm on Sep 25, 2009 (gmt 0)

Leo, "place" goes well beyond "geographic". Place encompasses "place of business" - as their example of a local bakery.

Yelp! Yelp! Yelp! . . goes Yelp . . to the dogs. Yelp whose little doggy feet and tails are being stepped on by GOOG, Inc. Yelp who relied upon Adsense - and provided gigabytes of data - proving the merits and profitability of "place reviews".

Who needs Yelp . . or better said who needs to share the PPC profits with Yelp . . when GOOG, Inc. can keep the business place reviews on a GOOG Inc property?

Next up: GoogleProducts. Do camera reviews? See ya!

GOOG, Inc. is well beyond its roll as leader in search and information discovery. It is now taking a dominant position as a media company and information consumer destination.

No more searching for information. Forget search. GOOG, Inc. will now host and be the source of information. No need to search. It's all "here".

Why share PPC revenue with the content network when you can source source content . . for free . . and embed ads . . without sharing revenue?

The irony of this is that WE funded our own demise, by feeding free content to GOOG, Inc., by paying for clicks to drive traffic, and by sharing income from clicks on our sites. It's like paying for your own extermination . . without also pre-paying for the fanfare of the fancy funeral. Pay for that yourself.

Here's your funeral dirge (music): "So long, so long, so long, so long . . and thanks for all the . . clicks."*

(*Reference: Hitchhikers Guide to the Galaxy. Change "clicks" to "fish".)