---- Google versus Bing - from someone who watches very closely
signor_john - 2:59 pm on Aug 18, 2009 (gmt 0)
"Bing launched to the public on May 31, when Microsoft held 8.0% search marketshare. Over the course of June and July, the site has gained nearly a full percentage point ? it's up to 8.9%, and growth was actually higher for July than for June, when the site was getting all of its launch attention. Of course, Bing's marketshare still pales in comparison to Google's dominant 64.7%, but at least Microsoft is heading in the right direction."
Stands to reason. Microsoft has been spending many millions of dollars to promote Bing, and anyone who's worked in advertising can tell you about the value of repeat impressions. (Microsoft knows that, too: I'm still getting Bing display ads on my site two and a half months after Bing was launched.)
Trouble is, if it's going to take 100 million dollars just to meet the top Microsoft search exec's stated goal of picking up a few percentage points of market share, what will it take for Bing to become a significant competitor to Google?