akaFiji - 9:20 pm on Aug 21, 2009 (gmt 0)

Having watched the vid and previous mentions from Matt about "turning the dials" on the algo... I think that G has reformulated how their control panel functions.

Think of the old algo like a scale with one fulcrum... now with the new architecture they have many more fulcrums for fine tuning of results based on their analysis of user motive and all of the new integrated search verticals - video, news (results based on time relevancy), profiles etc...

I also think that G is very concerned about market share and competition. They have been sitting on the caffiene update for a bit - waiting for a bump like bing... As soon as the market share started changing - out came the announcement.

I wonder if they have really been working on caffiene vs. the regular algo - thus all of the crap that is G's SERPs right now... less relevant results than ever IMO.