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---- Tired of Link Rot - Link to Google Instead?


Sally_Stitts - 5:06 pm on Aug 18, 2009 (gmt 0)


Google does not like search results pages to appear in its serps

It was never my intent to have the search results appear in the SERPs. It was my intent to send my visitor to a web page that confirmed and illustrated some point I was trying to make, or to confirm specific data. Since pages change, I thought it was a BETTER OPTION to let Google select the CURRENT best page to make my point, by selecting a very specific search phrase.

When I check the results of the searches I specify, I am happy with the pages that Google chooses to present. If I am not happy, I change the search, so that it DOES reflect exactly what I want. Sometimes, I will use as many as 8 words in my search phrase. If that is not quite specific enough, I will use quotation marks to ensure that visitors will see exactly what I want.

My main purpose in doing this, is to avoid sending the visitor to a dead link, which WAS excellent, but which is now gone. There is not much "good stuff" on the net, that does not appear in multiple places. I am trusting Google to present LIVE links, that are dead-on appropriate - IF I can create a very apt search phrase. That has been my theory, and goal.

They copy and paste and then find it is a dead link. Not convenient for them.

Good point. Another reason why I am going to stop linking out. Until someone can prove to me that the benefits outweigh the known, substantial risks.
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