Copeland - 5:16 pm on Jul 16, 2009 (gmt 0)
I find link exchanges of any sort to be a poor use of time and resources. The time, effort, and money (if you pay a service to assist) needed to generate x inbound links should be spent generating great content. Great content -be it articles, tools, or whatever- will generate far better one way links and also increase the equity value of your site long-term. Think about it, say you spend $5000 worth of your time, effort, and perhaps even actual dollars generating link exchanges. Now think about the most creative, compelling, buzz worthy piece of content or tool you can generate for that same amount of money. For my money, you are better off choosing the latter over the former.