moftary - 11:02 am on Jul 15, 2009 (gmt 0)

Joseph, forget about those who tell you PR doesn't matter.
Those are the same people who buy links based on PR, submit to directories based on their PR, etc..

On the other hand, there is no connection between your site PR and your SERPs. And yes you are right; a lot of people with Google toolbar installed consider a company with a higher PR website is more reliable and an information site with higher PR is more trustworthy.

In the end of the day, not every internet surfer is a SEO who do know the PR algorithm. They just count on what Google says about its PR being some sort of a factor for evaluating sites.