2clean - 9:21 pm on May 7, 2009 (gmt 0)

You could be right, I'm not adverse to that. Not too sure I would be comfortable accepting traffic as a "signal of quality" without something a little bit more substantial in terms of a proof, I might feel that is was a justification from my supplier for me to provide funds for a relatively easy service delivery. Which, quite frankly it is.

Clearly though there are very good reasons to use Adwords in certain sectors. It would be stupid not to, considering all the hassle and uncertainty organic results can give, and the answer Adwords provides to businesses planning their activities online.

My analysis is always geared towards understanding how the organic algo and ranking is changing according to different factors, and that I might be able to exert some degree of control over them. :) There's still a bit of fun left.

2clean.