taasinge - 9:00 pm on Apr 22, 2009 (gmt 0)

I am one of those people with a unique name. And I am not someone with a position in society that causes others to publish much stuff about me. The first factor means that I can forget anything about being invisible on the Internet. And the two factors in combination mean that I would be able to manipulate to a high degree what Google shows on page 1 for a search for my name. So for me, this new initiative by Google does not really make any difference.

But for those with much more common names, this may be the time to seriously reconsider how they would prefer their presence on the Internet to show.