If it's a blog, you can reach out to the wider blogging community in your area in many ways. The simplest is just linking out (dofollow is nice) as you comment on what they offer. Even a basic blog for family and friends is lost if you don't let family and friends know that it's there.
Back in 2002 Brett wrote a solid post that can still get the promotional wheels turning: Mostly Viral Top Traffic Alternatives to Search Engines [webmasterworld.com]
You start with some basic awareness building, and the search engine attention follows.