trinorthlighting - 3:01 am on Mar 20, 2009 (gmt 0)

We have started doing this ourselves and it works out very well. Just put the same company logo on each site and you end up branding different divisions. Look at some large manufacturers and you will see they do it with different divisions of their companies. Think about it, if you sell 100,000 products online is it easier to target all the keywords on one large site or 100 smaller sites where keywords are in the domain name? Either way, if you have a business set up to handle all the sites it is very profitable.

Google has not frowned on us doing it because we have different content on different sites and we keep the cross linking to a minimal.