pageoneresults - 1:28 pm on Mar 1, 2009 (gmt 0)

Now that everyone knows this stuff, what are you going to do? Probably nothing. Some will now have a few definitive topics for reference when clients ask why they can't get into those top positions for certain keywords.

Who the heck really cares if these sites are ranking for those generic keywords? It's a freakin' vanity thing. Very few of those single keyword searches have any real value other than some CEO being able to tell another CEO that we rank #1 for Shoes or whatever. It's an ego thing.

Ya, if a searcher wants to do the drilldown after entering a single word search like that, then they deserve what they have coming to them. And, I applaud Google for making sure that the searcher is presented with an authority for those single word searches and not some crap affiliate site.

[edited by: tedster at 1:43 pm (utc) on Mar. 1, 2009]