---- Vince Algo Update - More Offline Brand Authority in SERPS?
Rosalind - 10:31 am on Feb 24, 2009 (gmt 0)
Why Dell and not HP for example?
Perhaps because HP could be a sauce manufacturer, an Hewlett Packard, or someone's initials. Whereas a brand like Dell is pretty unambiguous. There can't be that many people who really meant to search for a small, wooded hollow.
Deciding the difference between brand searches and non-brand ones is always going to be difficult in some cases.