ogletree - 6:13 pm on Feb 23, 2009 (gmt 0) [edited by: ogletree at 6:59 pm (utc) on Feb. 23, 2009]
How about the term shoes. You don't see a major brand until the third result. The top two websites are websites that sell shoes online only. It is purely on backlinks. They are both well branded websites. I think a well branded website that has good backlinks and seo will beat out some fortune 500 website with zero SEO. Nike is not until 23 and you don't get any bigger brand than Nike. Not to mention I know one of the best SEO's out there worked on it.
[edited by: ogletree at 6:59 pm (utc) on Feb. 23, 2009]