Marcia - 7:28 pm on Feb 20, 2009 (gmt 0)

I began seeing it in keyword searches for consumer goods other than the above, some of which had no possible on-site relevancy factors for the search: i.e. 100% graphical or Flash splash page in a case or two, and nothing in the internal navigation or text; not even content as such. Even anchor text wouldn't necessarily have been a factor, in the case of multi-topic sites with only one section pertinent to the search.

My immediate observation/perception was that it was publicly traded companies getting a boost - which all that I saw happened to be. That publicly traded = boost in trust factors.