goodroi - 11:48 pm on Feb 12, 2009 (gmt 0)

in my experience most of the time when someone starts buying links for their competition they either help the competition or it has no impact and wastes time & money.

imho it is much better to just spend the time and money working on your own link dev. having a strong link profile helps you to weather a storm when a renegade employee or your competition does something that might harm you.

this is also a good lesson in reputation management. watch and learn from google as they dealt with this before the mainstream media really got on board.